WHAT IS BUYER RELATIONS?

Through AgWest's premier RPM Program, customers work with their Cash Advisor to develop a marketing plan and identify sales targets to be placed with Buyers of their choice or in their hedge account to be exchanged later.

Specializing in sales target execution, the Buyer Relations Team handles all Buyer communication on behalf of the customer and Cash Advisor.  They also interpret basis and futures spreads trends and help identify short and long term opportunities for Cash Advisors to share with customers.

 

WHAT IS BUYER RELATIONS?

Through AgWest's priemer RPM Program, customers work with their Cash Advisor to develop a marketing plan and identify sales targets to be placed with Buyers of their choice or in their hedge account to be exchanged later.

Specializing in sales target execution, the Buyer Relations Team handles all Buyer communication on behalf of the customer and Cash Advisor.  They also interpret basis and futures spreads trends and help identify short and long term opportunities for Cash Advisors to share with customers.

 


ROGER FRAY

BUYER RELATIONS MANAGER

ADEL, IA

If you're in agriculture, there's a good chance you know Roger! With over 30 years of experience in the grain business, his pulse on the industry is unmatched. He relays valuable cash marketing insights to our team of advisors across the Midwest. Through the RPM Program, our customers develop a marketing plan with their AgWest Cash Advisor and the Buyer Relations Team, which Roger heads up. They then execute those targets as the markets move. Learn More

 


MOLLY TRAUSCH

BUYER RELATIONS ASSOCIATE

HOLDREGE, NE

Molly’s insight from her years on the other side of the grain-buying desk at a large commercial operation, along with her farm background and bachelor’s degree from the University of Nebraska–Lincoln, make her a valuable member of the Buyer Relations Team. She also gives a fun voice to AgWest’s online presence, helping to manage our social media content, promotions and other marketing efforts. 


RYLEE HOUSER

BUYER RELATIONS ASSOCIATE

HOLDREGE, NE

Beginning her career at AgWest in 2009, Rylee has helped shape the Buyer Relations Department and accommodate the extensive RPM program’s growth. Her customer service skills combined with degrees in Marketing and Management from Oklahoma State University have enabled her to develop buyer relationships across the Midwest over the past 10 years.  Her background at an agricultural bank also makes her a great asset for AgWest.

 


ALLYSSA NEUMANN

BUYER RELATIONS ASSOCIATE

GRETNA, NE

5 years of grain marketing experience and a bachelor’s degree in Agriculture Science with focus on Ag Economics and Animal Science from Northwest Missouri State University make Allyssa a great addition to AgWest. Her active involvement on their family farming operation in Southeast Nebraska, where she manages her own small herd of cattle, keeps her in touch with producers’ needs.